{"title":"Root Catalog \u003e Default Category \u003e Brands \u003e Alessi","description":"\u003cp\u003e\u003cstrong\u003eAlessi\u003c\/strong\u003e are the worldwide leader in \u003ca title=\"designer tableware\" href=\"http:\/\/www.design55online.co.uk\/kitchenware\/tableware.html\"\u003edesigner tableware\u003c\/a\u003e, \u003ca title=\"designer kitchenware\" href=\"http:\/\/www.design55online.co.uk\/kitchenware.html\"\u003ekitchenware\u003c\/a\u003e and \u003ca title=\"home accessories\" href=\"http:\/\/www.design55online.co.uk\/homewares.html\"\u003ehome accessories\u003c\/a\u003e.[OPEN] The Italian Alessi design house has been in business since 1921 working from a small manufacturing in a small workshop in the Italian Alps, over 90 years on they are now a global brand with its success down to collaborating with some of the best design talent in the world including Philippe Starck, Stefano Giovannoni and Michael Graves to name but a few.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eAlessi filter through thousands of product design proposals every year and they spend time choose the best ones and even longer in the development stage to ensure everything is perfect. Sometimes a product can be in development typically for 1-2 years but sometimes it has been know to be up to 9 years for certain designs that are more complex. To assess the products which are chosen they work on a formula based on 4 things functionality, price, communication and what does the product say about me if I own it as a customer and to what guests may say about it if they visit your house.\u003c\/p\u003e\r\n\u003cp\u003eIn today’s throwaway society there are few products with a shelf life of 20 years never mind 90 years which is why there designs are timeless and considered classics. The products are not developed to make money, they are released to express the idea of the designer and to create emotion in the person that buys the product, uses it or looks at it.\u003c\/p\u003e\r\n\u003cp\u003eThe Alessi owner Alberto does not consider the Alessi\u003cstrong\u003e design\u003c\/strong\u003e headquarters to be a normal factory but an applied research laboratory harnessing the ideas of the best designers pushing the boundaries of materials such as stainless steel, thermoplastic and glass. Some products are so extraordinary no other manufacturer would attempt them and it is a high risk strategy but one they often get right. For example the idea behind the \u003ca title=\"melodic kettle\" href=\"http:\/\/www.design55online.co.uk\/catalogsearch\/result\/?q=melodic+kettle\"\u003eMelodic kettle\u003c\/a\u003e by Richard Sapper was to create a harmonious noise when boiled and not a screeching sound like a standard hob kettle. It took 3 years of research to bring the kettle in to production because it s dome shape and the whistle took a full 12 months to get the notes to sound right including roping in a saxophone company for there expertise. The sound could not be created and the kettle was not going to be made until the researchers found an artisan in the black forest who made tuning pipes thus the right notes were created and the kettle became a huge success.\u003c\/p\u003e\r\n\u003cp\u003eWith so many hits sometimes designs can become a miss including the \u003cstrong\u003eAlessi\u003c\/strong\u003e Hot Bertaa kettle by Philippe Starck the steam it produced ended up coming through the handle and it getting too hot to hold despite 5 years of research and development. Alessi don’t mind the risk though as it shows that it is on the borderline of what is possible and what is not. The product was never released but as a miniature collectable.\u003c\/p\u003e\r\n\u003cp\u003eThere extensive products range includes 1000s of designs massively extended there range to \u003ca title=\"bathroom accessories\" href=\"http:\/\/www.design55online.co.uk\/homewares\/bathroom-accessories.html\"\u003ebathroom accessories\u003c\/a\u003e, phones, watches, home accessories, tableware and kitchenware. Designs 55 are product to be an Alessi UK stockist and we have most of the range available to purchase in our online store Take alook at our Alessi sale with free UK delivery.\u003c\/p\u003e\r\n\u003cp\u003e[CLOSE]\u003c\/p\u003e","products":[],"url":"https:\/\/sanix-shopify-dev.myshopify.com\/collections\/alessi.oembed","provider":"Sanix Shopify","version":"1.0","type":"link"}